MFW SS16 | Trend Report

Ah Milano... Italia... my favourite country after beautiful Blighty. I adore Italy - the food, the people, the culture, the fashion, the food, the architecture, the gelato, the food - it's bellissimo.

I can't believe we're almost done! As I write this Paris Fashion Week is well underway, which means I need to wrap up the ol' trends for Milan, which is always such a highlight, bringing showstoppers from renowned fashion houses (Missoni, Moschno, Dolce & Gabbana, just to name a few)! Let's get it started.

1. STYLE | THE NEW BOHO

L-R: Alberta Ferreti, Etro, Fay, Trussardi, Stella Jean
Image Credit - Vogue

Beautiful prints (what else?) and easy shapes, the new boho is super printed. There was a nice mix of statement colours amongst earth-toned neutrals, and a hat is definitely the go-to accessory for this trend. I liked the cool desert girls of Etro and Alberta Ferretti.

2. PRINT | NOVELTY

L-R: Vivetta, Dolce & Gabbana, Moschino, Giamba, Stella Jean
Image Credit - Vogue

As I said above - fun! Novelty, almost comic style, played a key part for so many big names at MFW, with some smaller names giving it real pow (I personally loved the Vivetta show - so different). The look is storybook meets rainbow - we had stars and stripes at MaxMara, to neon brights at Moschino - I can't even put it into words actually. If it's bright and it makes you smile, you're pretty much there - more is more!

3. COLOUR | PRIMARY THOUGHTS

L-R: Au Jour Le Jour, Marco di Vincenzo, Marni, Missoni, MSGM
Image Credit - Vogue

Colour played a huge role at MFW, and it was all a real feast for the eyes. The emphasis was placed on fun and impact, with huge prints and statement embellishments everywhere. Red, yellow and blue popped up again and again, with real power. As seen at MGSM, Marni and Au Jour le Jour, this is a trend to watch come Summer time...

4. DETAILS | FLOAT AND FRILL

L-R: Salvatore Ferragamo, Roberto Cavalli, Philosophy di Lorenzo Serafini, Francesco Scognamiglio, No.21
Image Credit - Vogue

I think we can safely say this is a strong trend across all fashion weeks. Ruffles and frills are everywhere, just giving us frills for days (sorry). Ok so who are our top champs? Salvatore Ferragamo, Philosophy di Lorenzo Serafini, Francesco Scognamiglio - the Milan ruffle is more delicate yet looks a little rougher, more lived in. Shapes were floaty and sleek or oversized and ruffled - this is a step up for SS16 femininity.

5. NEUTRAL | STONE + KHAKI

L-R: Jil Sander, Bottega Veneta, Versace, Gabriele Colangelo, Antonio Marras
Image Credit - Vogue

Finally, neutrals - there were a lot of neutrals around (not quite enough to dull the sparkle of all that novelty, but a fair old whack) and eschewing the white of LFW and NYFW, the MFW neutral is most definitely stone. It makes a nice change from the usual tan and camel tones, this is something a bit steelier, and is tied in with khaki (as seen at Versace) or with moodier toned dark greys and black (as seen at Jil Sander).

Stand out show? 
For me, it has to be Gucci - it's heralded this season as the go-to for all your A/W needs, and it seems to be the case for S/S too. Dolce comes a close second, for its wow factor and beauty. Emporio Armani for the pink.

See you next week for Paris...!

Felicity