When we were invited to have a meet and greet with Jack Wills, we were excited
of course but honestly we weren't sure what to expect. We had both worn our JW hoodies and joggers with pride at university, reppin' the student uniform and loving every minute in the comfiest of garms! However like many of our peers, since graduating we had lost sight of the little pheasant emblem while work-friendly clothes filled our wardrobes. Our visit to Jack Wills Soho gave us a fresh outlook to who Jack is now, and why we should fall in love with them all over again.
First things first - they have dropped their price points considerably on a fair few items without compromising at all on quality (you wouldn't expect anything less from us now would you!) and their designs are super fresh and exciting!
The Jack Wills Summer 2 phase is just launching in stores and we saw lots of beautiful British-heritage inspired prints adorning blazers, camis and bikinis. There are stunning pastel shades covering jeans and light jumpers - also neon and metallic splashes, liberty wild flower and safari prints - the perfect selection to celebrate the British summer.
Jack Wills has retained its classic loungewear with branded hoodies, tees and joggers, but there's a wider emphasis on fashion based items. We saw some wonderful tailored pieces (our faves had to be the Tweed blazers with stunning lining detail - we are suckers for a detail or two) and some beautiful leather brogues (some of which were printed - swoon)!
You can see our favourite picks below:
As you can see our favourite print had to be the cute bumblebee design which adorned plunge and bandeau bikinis, adorable playsuits, vests, tees and light shirts.
Having been and spied out the new Jack, we 100% urge all of you who left your JW days on campus to go and check it out!
We must also give a big thumbs up and thank you to the lovely Tegan who showed us around and talked us through the collection! You'll be seeing more of JW here for sure.
Felicity and Lauren
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